Brand, place and culture tell the story of every built space.
At NewGround, we craft branded spaces that feel cohesive because of unique storytelling and moments of discovery. As Creative Director of the Environmental Graphics department, I’ve pushed for uncovering, implementing and creating unique identity components for a wide-variety of retail & workplace clientele.
During my time, I’ve enhanced collaboration and communication as a major cornerstone of our work ensuring architecture, furniture, interiors and environmental graphics are all in sync. And it goes beyond how it looks: timing, coordination and integration are all paramount to the success of each project.
My time at NewGround has been challenging and rewarding as it has revitalized a passion for whole brand expression, from brand to the built environment. Understanding and adapting to constant change in the construction process requires a command of the department and a deep understanding of all facets of our work. Beyond the concept and creative output of the team, I facilitate the following steps to ensure project success: