Brand Builder | Creative Leader | Dot Connector
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About

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Hello, I’m Spencer.

You might be thinking, “Another straight, white, male Creative Director.”

But I’m more than that. I’ve spent my career focused on becoming a passionate and empathetic leader who advocates for talented people creating brilliant work while maintaining mental health. But don’t take it from me, check out what others have said.

I currently lead the Brand & Environments team at NewGround, but over the last 15+ years, I’ve spent time in roles focusing on Brand development, environmental design, retail visual merchandising, advertising, UX and Consumer Packaged Goods. More recently, my role is as a Creative and Departmental lead balancing staffing, allocation, project management, P&L and billing all while setting the high bar for Design and delivery.

In my free time I love to cook, read, travel, ride my bicycle and spend time in nature.

Below are a few of my favorite books:
The Wisdom of Insecurity, Alan Watts
Dare to Lead, Brene Brown
Visual Thinking, Temple Grandin
The Book of Delights, Ross Gay
Will Not Attend, Adam Resnick

Recommendations
16 Personalities Profile: Protagonist

BRAND EXPERIENCE
Trulieve Cannabis, Tyson Foods, Dr Teal’s, The Hershey Company, Pepsico, E&J Gallo, Ace Hardware, CrossFirst Bank, The Kansas City Royals, Meritage Homes, Hallmark Cards, The Minnesota Twins, Dairy Farmers of America and Big Brothers Big Sisters.