Brand Builder | Creative Leader | Dot Connector
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Dairy Farmers of America

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Purchasing DFA brands puts money directly into farmer’s pockets.

The problem was that consumers had no idea that the decision they make at their dairy case has the power to impact their local economy or in some cases, their neighbors. The challenge was pretty clear: make our audience of millennial moms aware of DFA and their farmer-owner offering.

Print concepts

Campaign elements: Out of home, online video, social and streaming radio.

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